Meet the Designers

Meet our Barbour Beacon Designers, Lizzie and Jodie.

Meet the Designers

Meet the Designers


MEET THE BARBOUR BEACON DESIGNERS, LIZZIE + JODIE


Barbour Beacon is a contemporary take on Barbour's heritage with a youthful, sharp, branded look. Designers Lizzie and Jodie, are part of the team behind Barbour Beacon and we chat to them about why they wanted to take the Fashion Design route, what inspires them and their creative process behind the Pre SS19 collection.


LIZZIE OKAROH, MENSWEAR DESIGNER

"Nothing will ever look better than being comfortable in your own 'get up' and the more comfortable you become, the more creative you will be."



Hi Lizzie! Tell us, was there a particular moment where you realised fashion is what you wanted to do?


I was studying sports science and modelling in London for a few years and I was always drawn to working on the other side of the design industry. I moved back from London after 6 years and attended Northumbria University to study fashion design.

I landed my first job with Nigel Cabourn straight after University.


What/Who inspires your work?


Sport and music play a major part in inspiring me. I am a keen snowboarder so I always look at performance brands and designers. I like to see how I can bring the performance element of design into everyday garments to push Barbour's moto of 'fit for purpose' that little bit further.


When do you think you truly found your style?


I'm sure at some point we have all gone through some trials and errors when finding our style, while the industry, at the same time is throwing so many trends that 'we need to follow' it can all get a tad overwhelming not to mention expensive! For me, I'm a bit of a sneaker head so my outfits are decided by what trainers I want to wear on that day with some oversized classics. 

However, nothing will ever look better than being comfortable in your own 'get-up' and the more comfortable you are the more creative you will be.


Liz


Can we expect any exciting collaborations with Barbour Beacon in the future?


Now that would be telling! All I can say is watch this space.


What was the creative process behind Barbour Beacon Pre SS19?


Pre SS19 was designed to carry on and to freshen up the aesthetics that was established in the AW18 collection. We still wanted to push the boundaries a little bit further whilst looking at trend driven influences.


What is your favourite piece from Pre SS19 Barbour Beacon?


It has to be the Eldon Fleece, it brings back the resurgence trend of vintage 90s outerwear for a modern Barbour look. 


JODIE BRADY, MENSWEAR DESIGNER

"I think I always knew what I wanted to do. I've always loved making clothes from a young age."


Hi Jodie! Was there a particular moment where you realised fashion is what you wanted to do?


I think I always knew what I wanted to do. I've always loved making clothes from a young age. I wasn't really interested or good in any other subject at school so it seemed like a natural choice! I have a very creative and eccentric family which I guess also influenced me too.

After completing school I enrolled on to a fashion degree at London College of Fashion.


What/Who inspires your work?


I'm inspired by a huge range of things, from the high-end designers that inspired me to get into fashion in the first place to the music I might be listening to that day. Prior to working at Barbour, I worked as a pattern cutter for various high-end brands in London including Alexander McQueen, Giles Deacon and Gareth Pugh. 

So I would say shape, form, and the technicality of a garment massively inspire my work. 


How do you get unstuck creatively?


You need to keep having regular breaks otherwise you can get stuck very easily with a mountain of colours, moodboards, fabric samples and inspiration for 6 different collections around you. I usually have a little walk, make a cuppa and whack my happy tunes on which instantly eases my mind.


Jodie


How long have you been at Barbour, and what have you learnt along the way? Any favourite seasons you designed?


I have been at Barbour for just over a year now and I've learnt quite a bit. As all of my previous experience was in high-end and Couture, it's good to see how things are done on a much more commercial and sales driven level. I'd say that the most recent collection I have designed for Beacon (PRE SS20) is my favourite. As Beacon is still a very new brand to Barbour it's amazing to see how much it has evolved since the first collection launched, the best is still yet to come!


Describe the Barbour Beacon customer, what music he would listen to, where would he hang out?


In my opinion the Barbour Beacon customer is a 'young lad', who likes to wear other affiliated outdoor/sports brands such as Patagonia, North Face, Adidas, Nike etc. He follows the trends but he is not driven by them. Instagram is his life as this is where he does most of his social interaction, shopping and gains style inspiration from his peers and contempories. Music wise I would say he listens to what's in the mainstream at the minute. Artists such as Kendrick Lamar, Post Malone, Kanye West and Tyler the Creator are all big style and music influencers to him.


What is your favourite piece from Pre SS19 Barbour Beacon?


From a midlayers perspective I think it's the Barbour Beacon Diamond Tee. I think it is spot on for the resurgence of 90's inspired oversized logomania trend that we are seeing so much of at the minute. A trend that doesn't seem to be going anywhere anytime soon!


Film by Mathieu Ajan



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